What does this brand sell?
The Good Roll was established in 2017 in the Netherlands. They produce 100% tree-friendly toilet paper, tissues, and kitchen rolls. 50% of their net profits go to the Good Roll Foundation which builds sanitary facilities in West Africa.
To make sustainable sanitary facilities available to everyone from the sales of toilet rolls.
They have partnered with JustDiggit, an organisation that focuses on landscape restoration.
Coolest Dutch Brands Awards 2022
Green Corporate Award at the EMY Awards Africa 2023
Various locations across Europe, check out their store locator
Various locations across Europe, check out their store locator
The rolls are packaged in FSC-certified paper and 100% recycled paper boxes
The rolls are packaged in FSC-certified paper and 100% recycled paper boxes
Materials for paper rolls are sourced in Europe.
Bamboo is sourced in China but soon to be moved to their factory in Ghana.
The Netherlands
16 rolls 2 ply = EUR 18.74
The Good Roll delivers 90% of their products with Budbee, which has helped reduce significantly the CO2 emissions. They drive with 100% fossil-free fuel and for the CO2 emissions that they do make, they compensate 110%. Cargo bikes are also used to deliver within the city. Additionally, by partnering with JustDiggit, they promoted restoration programs to empower, educate and activate farmers in Africa to make drylands green again. The restoration of ecosystems causes CO2 reduction, return of vegetation, water replenishment and many other benefits.
They also use bamboo, which absorbs 12 tonnes of carbon dioxide per hectare per year.
By making bamboo rolls, the energy consumption is reduced compared to the paper production process.
Bamboo only uses one fifth of water compared to the process that wood requires to create the same amount of toilet paper. By using recycled paper, there is less water compared to the paper production process.
No information on this is provided by the brand.
No information on this is provided by the brand.
Free of chlorine, colour, or fragances
The Good Roll offers jobs to incapacitated people or those places at a distance from the labour market. Additionally, they ensure equality in gender, age, culture, and education.
The Good Roll also strives for their employees to be as sustainably as possible and have acquired Swapfiets bicycles for anyone in the company and stimulate the usage of public transport.
Lastly, they have a collaboration with De Sociaal Werkkoepel – Wrapping and Packaging of products, ensuring a safe environment.
You can check out their annual report 2020-2021 and a summary of their impacts.