What does this brand sell?
Pieter Pot is the first online supermarket that brings groceries to your doorstep, package free. They were founded in 2019 and have been growing rapidly, adding new items to their collection regularly and expanding their deliveries to not only all of the Netherlands, but also Belgium (and soon Germany). They are changing the supermarket industry by coming up with innovative, circular appraoches to tackle the world’s waste problem.
“We are on a mission to make groceries packaging-free.”
There is no physical shop available.
There is no physical shop available.
Products are delivered in glass jars that get collected again with your next order.
None
Products are delivered in glass jars that get collected again with your next order.
None
Depending on products
Depending on products
0.66 EUR / 100g of organic red lentils
0.31 EUR / 100g of organic wheat flour
0.35 EUR / 100g of penne
In their life cycle analysis, Pieter Pot found out that buying your groceries in reusable glass jars emitted less CO2 in 10/12 of the products they tested. For example, you save 20% CO2 energy compared to a conventional pack of muesli, 157% CO2 emissions compared to a plastic bottle of ketchup, and 32% CO2 emissions compared to a jar of mayonnaise. Despite the fact that creating the reusable jars is an energy-intensive process, and more transportation is required to deliver and pick up the jars, the climate impact was found to be lower in most products compared to single-use packaging. Only when the packaging of the product was made from lightweight plastic foil (such as for raisins and coffee), the total climate impact was lower compared to Pieter Pot’s recycled jars.
No information on this is provided by the brand.
Pieter Pot encourages customers to not wash the jars at home to save water, as they have to do this themselves. The washing of the jars has a relatively higher impact in the smaller jars, but despite this, the total impact is still lower in most products compared to conventional packaged items.
No information on this is provided by the brand.
Each household in the Netherlands throws away about 3,300 plastic packages. By reusing glass jars for packaging, they reduce the need for plastic packaging, which most of the types cannot be recycled. Since Pieter Pot’s start, they have saved over 5 million packages.
No information on this is provided by the brand.
No information on this is provided by the brand.
Life cycle analysis 2021 conducted by third-party Partners for Innovation