“To establishing and protecting the rights of all animals. PETA operates under the simple principle that animals are not ours to eat, wear, experiment on, or use for entertainment.”

There are four main areas in which animals suffer for long periods of time: Labs, the food industry, the clothing trade, and the entertainment business.

The products that the certification applies to can range from cosmetics, clothing, accessories, and furniture to decor items, shoes, jewelry, and any product that could potentially be tested on animals.

The PETA Approved label helps the customer to identify vegan items while shopping and purposely make a conscious purchase that aligns with their principles.

In order to get a certification, a company (and their manufacturer/supplier) has to first fill in a questionnaire and sign a statement of assurance. Here, the company will be asked about the products and materials used in the process and distribution. PETA will then evaluate these documents and proceed with a final decision on approval.

Moreover, testing the product itself is not a requirement for the certification process, which could result in a lack of reliability due to the absence of further investigation. However, PETA does conduct random testing on already certified products as an added measure of validity.