What does this brand sell?
Wild was created in the UK in 2019 and offers refillable, natural deodorants that are considered kind to you, and the planet. The founder’s of Wild share a passion to make the bathroom better by challenging the throwaway culture of the products we use there. With the “refillable scheme”, you can re-use your case again and again without having to throw it away every time. Wild offers 7 natural smelling scents that will keep your armpits smooth and moisturised.
“To produce natural products that actually work, with zero compromise on quality and to be a pioneer in sustainable and natural personal care, acting as a positive catalyst to raise the standards of sustainability across the bathroom.”
2023 Grocer Gold Awards – Winner
The products can be found in the UK at Sainsburys, Selfridges&Co, Booths, Boots and Waitrose. Click here for their locations.
You can also find them across Ireland, Norway and Germany.
The products can be found in the UK at Sainsburys, Selfridges&Co, Booths, Boots and Waitrose. Click here for their locations.
You can also find them across Ireland, Norway and Germany.
The refills are plastic-free, recyclable and biodegradable (these are made of bamboo pulp). You can also send the casing back to them for recycling with their TerraCycle Scheme. Just email them at hello@wearewild.com for the address.
The refills are plastic-free, recyclable and biodegradable (these are made of bamboo pulp). You can also send the casing back to them for recycling with their TerraCycle Scheme. Just email them at hello@wearewild.com for the address.
Most of the ingredients are sourced in the UK and those that can’t are sourced from Europe
United Kingdom, Netherlands and France
Case = £12.00
Refills (You must choose multiples of 3) = £21
Soap Trio = £12.99
To minimise their CO2 emissions, Wild sources most of their ingredients from the UK and those that can’t, are sourced from Europe. Moreover, for every deodorant they sell, Wild contributes a percentage of sales to On A Mission, to support their reforestation projects.
Only in 2022, Wild planted 157421 trees in the Wild Forest. Once these trees are mature, they will absorbe 1100 tonnes of carbon dioxide per year.
Since launching up until part of 2024, Wild has planted over 445000 trees.
Wild expanded their partnership with their manufacturer in the Netherlands, which is powered by solar panels.
Wild expanded their partnership with their manufacturer in the Netherlands, who runs a water-less production.
No information on this is provided by the brand.
Less than 50% of products used in the bathroom are recycled. Wild’s refills come in bamboo sleeves that are completely recyclable, compostable, and biodegradable, which can be broken down in 6-12 months.
Moreover, the casing is made with durable aluminium along with post-consumer recycled plastic, minimizing waste that most likely would have ended up in our oceans or landfills. Every time you refill your case, you will be saving 30g of plastic going to the landfill.
If you find that you no longer need your case, you can also send it back to Wild for them to recycle it with their TerraCycle scheme, which will avoid further waste in our landfills.
In 2021, Wild prevented 61 tonnes of plastic bathroom waste from being chucked, which is equivalent to the weight of 10 elephants. Moreover, in 2022, 102.58 tonnes of plastic were diverted from landfills (Wild customers refilled their cases enough times to stop this amount of plastic waste going to landfill).
No parabens, aluminium or sulphates are present in these deodorants.
No information on this is provided by the brand.
Impact Report 2021 - Click here to read more
Impact Report 2022 - Click here to read more