What does this brand sell?
Vivera was established in 1990 in the Netherlands and produces conventional and organic meat alternatives which are divided into four categories: Basic, Organic, 100% Vegetable, and Meat product replacements. Their main purpose is to guide those with good intentions to eat less meat, in order to make a difference and help have a positive impact.
“We hope that offering the tastiest vegetable products will get everyone to shift their habits and make a difference”
Vivera is available in various supermarkets across Europe including:
Vivera is available in various supermarkets across Europe including:
Cardboard covers are FSC-certified and trays are made from 100% recycled PET bottles. Both are recyclable.
Cardboard covers are FSC-certified and trays are made from 100% recycled PET bottles. Both are recyclable.
Soy is sourced in France, North America and China.
No information on this is provided by the brand.
Netherlands Shawarma meat = EUR 3.05
UK Shawarma meat = £ 2.59
Producing 1 kg of vegetarian burger at Vivera releases 2.5 kg of CO2 compared to 30.5 kg of CO2 when producing the same amount of beef.
Another example is that, producing 1 kg of beef causes 10 to 30 kg of CO2 emissions. Producing 1 kg of tofu, on the other hand, only releases 1 kg of CO2.
Vivera is planning to save energy on their logistics (5% per year until 2030), use less gas overall and find alternatives wit hthe aim of discountinuing natural gas dependance altogether.
Vivera uses green energy since 2021.
According to ProVeg, an organization that promotes more plant-based food, it takes 5 times more water to produce meat compared to Vivera’s plant-based products.
Water used by Vivera in 2020 was 8.3l per kg. It droppedto 8.1l per kg in 2021, before rising to 8.6 per kg in 2022. This is because an additional production hall was built in 2022. Vivera is still looking for measures to bring this back down.
Plant based food takes less land to grow crops. Producing 1 kg of meat
takes 7 kg of soya – so it is much more efficient to put that soya straight into meat substitutes instead of feeding it to animals.
In 2022, 11% of the total volume of ingredients purchased were organically sourced.
The trays containing their products is also made from 100% recycle PET bottles. They also managed to reduce plastic consumption of their packaging by 17% by using thinner plastic.
They are also planning on using less plastic, leading to savings of 6% per year until 2030.
In 2022, waste was reduced by 3.4% compared to the previous year.
No toxic materials are used in the production of these products.
Employeesafety is their highest priority. They measure safety based on Lost Time Injury Frequency Rate (LTIFR): the number of lost-time injuries occurring in a workplace per 1 million hours worked. Vivera aims is to get their LTIFR below 1.7 in 2030. This number decreased from 10.5 to 9.4 in 2022 due to unsafe behaviour that led to accidents. This was addressed by including extra training in their annual training cycle.
Employee wellbeing is also a big part of Vivera, where they want them to be healthy, feeling food and engaged in their work.
Vivera launched their first-ever Impact Report in 2022. You can read here how the company is trying to contribute to a liveable earth and society overall. You will also find their goals in this report, which are planned to be reached by 2030.