What does this brand sell?
Smol aims to revolutionise laundry detergent by selling directly to customers, cutting the price by half by taking out the middle man. Moreover, the highly concentrated cleaning capsules reduce CO2 emissions and water consumption and the company only uses 100% recyclable packaging.
Creating high performance, eco-friendly cleaning products conveniently delivered to your home at the best price, guaranteed.
100% sustainable packaging
Became a B Corp company in January 2024
No information has been found on their future plans.
2021 Marie Claire Sustainability Award
2023 Platinum Trusted Service Award
There is no physical shop available.
There is no physical shop available.
The film is coated in polyvinyl alcohol which biodegrades into carbon dioxide and water. The outer boxes are FSC Certified and it is recyclable. Bottles are made from 100% recycled waste plastic and are recyclable. Sachets are 100% compostable (made from plant-based sources).
The film is coated in polyvinyl alcohol which biodegrades into carbon dioxide and water. The outer boxes are FSC Certified and it is recyclable. Bottles are made from 100% recycled waste plastic and are recyclable. Sachets are 100% compostable (made from plant-based sources).
No information on this is provided by the brand.
Most of the products are manufactured in the EU. The sanitiser is manufactured in the UK.
£5.80 (UK) / 7.00 EUR (DE) for 24 laundry capsules
For each smol laundry capsule used, 70% of the carbon emissions are generated by the energy used to heat the water and run the washing machine.
Each smol capsule generates 35% LESS carbon than the average detergent.
When comparing smol capsules to the benchmark product across all areas (from ingredients to usage and waste) smol generated 13% less carbon per capsule.
The same can be said for their dishwash capsules. They will save you 10% on your footprint when assessed across their lifecycle (including usage). With just the simple swap of buying smol dishwash compared to a benchmark brand saving you 46% carbon.
Since its launch, Smol has saved over 22,000 tonnes of CO2 (in the year from September 2022 to August 2023 Smol saved 6442 tonnes of carbon).
No information on this is provided by the brand.
Since its launch in 2018, Smol has saved over 2.7 million litres of water.
No information on this is provided by the brand.
The UK generates 2.3m tons of plastic packaging waste each year and only 35% of this is recycled.
The fabric conditioner bottles are made with 100% recycled plastic and are 100% recyclable or can be returned to Smol for refill and re-use. Since its launch in 2018, Smol have saved over 1800 tonnes of plastic.
In the year from September 2022 to August 2023 Smol saved 534 tonnes of plastic.
Since its launch in 2018, customers switching to Smol have saved more than 4600 tonnes of chemicals. In the year from Sept 2022 to August 2023 we saved 1,175 tonnes of chemicals.
Smol implements gender balance and inclusion at work, and attempt to give opportunities to those who need them.
Since launch, Smol has donated over 535000 laundry washes to the Hygiene Bank, aiming to support communities by reducimg hygiene poverty.
You can check out their impact report 2023 here