What does this brand sell?
Natural Earth paint was founded in 2011 by Leah Fanning in the United States. After not being able to find toxic-free, high quality paint, Leah decided to make it herself. Her products are distributed in the Netherlands by Immenz to inspire artists to find eco-friendly paint in Europe and also for parents so their kids can use toxin-free paint without worries. The long-lasting pigments can be bought by themselves, making it easy to just mix for the amount of paint you need, or you can purchase paint kits that are already mixed. All paint is natural, non-chemical, non-toxic, plastic-free, biodegradable and made in facilities operating on green energy.
Spreading the word about the dangers of toxic art supplies for our health, our children’s health and the health of our only planet.
No information has been found on the achieved sustainable milestones.
Further develop the packaging to make them more eco-friendly
The Cribsie Award winner 2016
Their physical shop is located in Noordwolde, Friesland, the Netherlands
Their physical shop is located in Noordwolde, Friesland, the Netherlands
They use bio-based, compostable packaging for their products.
They donate monthly to different environmental and social charities. For example, they donated to the Million Choices Project that promotes and encourages art to underprivileged children in developing countries.
US Safety Standards Non-toxic Certification
They use bio-based, compostable packaging for their products.
They donate monthly to different environmental and social charities. For example, they donated to the Million Choices Project that promotes and encourages art to underprivileged children in developing countries.
US Safety Standards Non-toxic Certification
The pigments are sourced across the world which can be found in detail on their website. Most colours are sourced in quarries in France, Italy and the US
The products are made by a family-owned business in the US.
Acrylik 473 ml – 46.95 EUR
Complete oil paint set – EUR 69.95
Pigment 85 g – 9.95 – 67.95 EUR depending ont he colour
Children’s paint kit “Discovery” – EUR 23.95
They plant trees in the Amazon for every order, reducing their carbon emissions.
The manufacturing is done in a solar-powered work space, while the packaging is made in a facility made n a wild-powered facility.
No information on this is provided by the brand.
No information on this is provided by the brand.
All paints are non-toxic, minimising the environmental footprint caused by toxic dyes and chemicals otherwise released into our waterways.
All packaging is made with bio-plastic, and paints can be mixed and stored in reusable glass jars.
All ingredients are natural and toxic-free, making them safe for your body and the environment.
They are careful in selecting the sources of their pigments and mica to ensure they never use a source that used child labour
No more information regarding sustainability reports, life cycle analyses or impact reports is available.