What does this brand sell?
Jimmy Joy was founded in 2014 and they pioneer in creating nutritionally complete and sustainable food. Their goals are to create healthy, taste, sustainable meals that save time and money. Meals vary from ready meals to powdered meals and bars. They have become carbon neutral, most packaging is fully recyclable, and they continue to improve their products to minimise waste and optimise packaging. Rewards can be earned by regular purchases, referrals and other activities.
To make the healthiest meals scientifically possible, while having minimal impact on the environment and animal well-being.
Becoming climate neutral.
Looking at packaging alternatives while ensuring shelf-life is still optimal, while getting rid of plastics and/or increasing the bag sizes they come in.
No information has been found on any awards received
There is no physical shop available.
There is no physical shop available.
Packaging is mostly recyclable: Plenny Shakes are made of recycling category 7 (mixed plastics) which can sometimes be recycled, Shakers and Scoops can be recycled, Plenny Pots are 100% recyclable, Plenny Drinks can be recycled (Tetra Pak) and Plenny Bar are partly recyclable, the box is FSC certified, consisting of 70% recycled materials.
They have planted trees in the past: for 2019's Black Friday, they planted a tree for every order totalling to 1522 trees
FSC - paper used for drinks packages consist of 53% FSC cardboard
Packaging is mostly recyclable: Plenny Shakes are made of recycling category 7 (mixed plastics) which can sometimes be recycled, Shakers and Scoops can be recycled, Plenny Pots are 100% recyclable, Plenny Drinks can be recycled (Tetra Pak) and Plenny Bar are partly recyclable, the box is FSC certified, consisting of 70% recycled materials.
They have planted trees in the past: for 2019's Black Friday, they planted a tree for every order totalling to 1522 trees
FSC - paper used for drinks packages consist of 53% FSC cardboard
Oats – Sweden
Mango – Brazil
Plenny Shakes are made in Amsterdam, the rest in neighbouring European countries
6 Creamy Cajun Pasta meals = EUR 21.00 (without subscription)
25 Plenny Shakes = EUR 38.50 (without subscription)
12 Bars = EUR 30.00 (without subscription)
Jimmy Joy has partnered up with Pachama to offset their carbon emissions, and is 100% carbon neutral. Through their partnership, trees are planted and the projects support preserving and improving existing forests for optimal CO2 storage.
No information on this is provided by the brand.
No information on this is provided by the brand.
No information on this is provided by the brand.
Food waste is a huge problem, as 40% of all produced food gets thrown away globally. By proportioning exactly what you need for a meal, and being able to store them for up to a year, food waste is being minimised. Moreover, less packaging is need per calorie compared to other products, and packaging is mostly recyclable. To reduce waste and individual packaging, the shakes are packed in XXL bags containing 10-25 meals.
No information on this is provided by the brand.
Jimmy Joy has supported local causes, such as donating 5 meals for each order placed during Black Friday to the local food bank. They also supported the Red Cross.
No more information regarding sustainability reports, life cycle analyses or impact reports is available.