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Join our mission to reduce greenwashing

The Conscious Quokka aims to reduce greenwashing by increasing transparency

Some businesses are labelling their products as green, sustainable, and/or environmentally-friendly when there is little to no evidence to back-up these claims.

But, the urge for businesses to be more sustainable is now higher than ever. The Conscious Quokka collects information on companies' sustainable practices so consumers can take a conscious decision before making a purchase.

01

IMPARTIAL

We are an independent platform that does not benefit from the sales of the brands in our Brand Catalog. The Conscious Quokka is here to help you make an unbiased choice that aligns with your values

02

TRANSPARENT

We empower consumers by making information on companies’ sustainable and ethical business practices more transparent: easily available, comprehensible and comparable

03

MISSION-DRIVEN

MISSION-DRIVEN

Assess whether a company provides enough evidence according to your social and environmental values without doing hours of research. This way, you can help reducing greenwashing

knowledge hub

What kind of information can you find in the Knowledge Hub?

A summary of the most common sustainability and social responsibility third-party certifications

  • Mission of the certification
  • What products does the certification apply to?
  • Summary of the standards used to issue the certification

All you want to know about various sustainability concepts

  • What is it?
  • Why is it important?
  • Frequently Asked Questions about the concept.

What each Brand Page in the Brand Catalog contains

Materials and Packaging

Are the materials and packaging made from recyclable materials, are plastic-free and/or are biodegradable?

brand development

Has the brand acquired any third-party certifications, received awards or conducted life cycle analyses?

Sourcing and Production

What raw materials are used, where do they come from and how are they processed and transported?

Numbers

How high is their energy consumption, emission rate and waste disposal? And importantly, what are their prices like?

Materials and Packaging

Check if the materials and packaging are made from recyclable materials, are plastic-free and/or are biodegradable.

brand development

Look into their certifications, awards and life cycle analyses, if available.

Sourcing and Production

Explore what raw materials are used, where they come from and how they are processed and transported.

Numbers

Get a detailed insight in their energy consumption, emissions and waste-management. And importantly, get an idea about what their prices are like.

About the founders

Do you ever feel like you’re not doing enough to help the planet?

This feeling is what motivated us to build the Conscious Quokka. Individual choices matter, and you don't have to be a big influential figure to make a significant change. But, that does mean that everyone needs to be able to make an informed decision on how and what they consume, and how to reduce their consumption.
We translated our ideas into a platform in 2021, including the collection of all information on the brands in our Brand Catalog, after which we launched in 2024. Our site is continuously evolving, and many more features will soon become available.

“Demand quality, not just in the products you buy, but in the life of the person who made it.”

- Orsola de Castro